Marketing Mgr needs 3+ years’ of experience
Marketing Mgr requires:
Bachelor’s Degree in Marketing, Analytics, or related field
Experience with SQL
Customer digital targeting experience
Experience with Unica IBM 10/12
Experience with Oracle Responsys
Experience trafficking activities across multiple team members/functions
Experience using a trafficking tool or production management software to coordinate activities
Ability to problem solve and exercise critical thinking in a technical environment
Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
Adobe Analytics preferred
QA email rendering and functionality
Troubleshoot and resolve data related issue
Perform data testing
Circulate proofs for approval
Marketing Mgr requires:
Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
Ensure overall success of daily operations
Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
Actively participate in weekly production meetings with cross functional team members