Marketing Mgr needs 5+years’ experience
Marketing Mgr requires:
• Oracle Responsys or IBM Unica
• Ecom experience
• Optical experience
• Retail experience
• Consulting background
• Bachelor’s Degree or equivalent experience in Marketing or Advertising field.
• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management skills with a clear focus on results •
Marketing Mgr duties:
• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business.
• Devises and implements strategies to deliver program goals.
• Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing tea